Photo courtesy of Claudio Rocha

Photo courtesy of Claudio Rocha

Brown is the New Green

Imagen Award 2008

Latinos, this nation’s largest and fastest-growing ethnic group, are big business. Brown is the New Green: George Lopez and the American Dream, a one-hour PBS documentary, examines how efforts to profit from this group are shaping the contemporary Latino identity.

The film features George Lopez, an icon and advocate for Latinos’ move into the mainstream, and offers rare behind-the-scenes access to Lopez’s life and world as he struggles to represent Latinos in a manner true to their realities and aspirations. The film contrasts Lopez's endeavors with the efforts of marketers intent on spinning Latinos as a wholly distinct subculture. The show also features conversations with members of the much-coveted Latino youth market, whose tastes and interests are far more eclectic than the marketers would have us believe.

Fast-paced, fun, and smart, Brown is the New Green updates our understanding of America and those who will inherit it.



"The network (PBS) looks better now after partnering with Rodriguez. 'Brown Is the New Green' is like a hearty stew."